Will & Grace creators David Kohan and Max Mutchnick are to turn Justin Halpern’s successful Tweet into a TV show for CBS, I’m reading.
Why?
It works very well in the medium it’s in, but that’s it as far as it goes, far as I can see. A swallow now and then doesn’t mean it’s summer, and an occasional very funny (and they are very funny) Tweet won’t carry across 13 episodes of half-hour tv. What next, Shit My Dad Says the movie? Imagine the premiere…
Instead of trying to monetise material sourced from Tweets people should be trying to monetise the Tweets themselves. They’d be better off trying to monetise Tweets than trying to turn Tweets into something they can monetise.
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